Turning bold ideas into reality through smart campaigns, sharp targeting, and measurable growth.
Not your typical style
Performance marketing services for brands that are done with throwing money at the algorithm and hoping it throws something back. We combine smart targeting, sharp creative and obsessive optimisation to turn paid advertising services into something that actually moves the business.
Because getting clicks is easy. Getting the right people to click, convert and come back? That’s where things get interesting.
At Scratchpad, we bring strategy, creative and performance under one roof. So your campaigns aren't just busy spending. They're busy working.
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Wigwam
Performance Marketing, Website Design, SEO
Plywood probably isn’t the first thing that comes to mind when you think of thumbstopper content. So how do you take something functional like that and derive meaningful conversions?
Smart Cover
Performance marketing, Branding
Insurance isn’t an everyday purchase; you either need it or you don’t. A UK-based provider wanted to grow online across motor, home, and health categories, reaching customers at the moment of need with instant, affordable solutions - the challenge: low engagement, consumer distrust, and a market dominated by established players.
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Vega
Performance, social, SEO, Ad Film, Website
Our strategy focuses on city-level targeting rather than spreading the budget thin across large states, concentrating on cities with the strongest demand signals. We implement a funnel approach: at the top, we raise helmet safety awareness with engaging, relatable creatives; in the mid-funnel, we retarget engaged audiences with product benefits and value propositions; and at the bottom (upcoming), we plan to drive high-intent conversions to maximise ROI.
"How we as scratchpad will help in overall things"
At Scratchpad, our performance marketing team brings strategy, creative, media and data into the same room, because your Meta campaign shouldn't be living on one planet while your brand lives on another. We use testing, audience insights and platform data to continuously refine what works, while keeping the bigger business goal in sight. As advertising platforms become increasingly AI-driven, the advantage lies in knowing what to feed the machine and when to challenge it.Our services are built to do exactly that: find the right people, say the right thing, spend smarter and keep getting better.
What is happening in the industry
The ad space is getting crowded and a lot less forgiving. Digital advertising now makes up 63% of India’s total ad revenue, with search and social taking the lion’s share. At the same time, AI is changing how campaigns are planned, targeted and optimised. In other words, performance marketing can’t just be about putting ads in front of people anymore. The brands winning are using sharper strategy, smarter paid advertising, and better data to make every rupee work harder.
What will taking our service do for the future?
Your ads shouldn't just perform today. They should learn for tomorrow.
The future of performance marketing services is moving beyond simply buying impressions and chasing clicks. With AI changing targeting and optimisation across platforms, brands that build strong data, creative and testing systems today will be better positioned to scale tomorrow.
With the right paid advertising services, every campaign becomes more than a campaign. It becomes a learning loop that helps you understand your audience, sharpen your messaging and make smarter growth decisions over time.
